The importance of eBook in Internet marketing is already widely accepted within marketing and publishing circles. However, eBooks are still relatively under-utilised among businesses. As a business owner, you may not have given a serious thought to writing an e-book to promote your business.
Publishing an e-book for marketing purposes has become even more popular in recent years, with the growth of the Internet and devices such as tablets and Kindle. E-books are fast becoming an essential part of the Internet marketing strategy for businesses.
There are several benefits of publishing an e-book to market your business. In this article, we will take a look at why eBooks are important for online marketing and why every business must use it to reinforce their brand.
1. Attract Traffic and Grow Your Audience
Ebooks are very popular on the Internet. Creating an eBook that specifically addresses the needs of your target market is a very effective way to drive targeted traffic to your website and attract consumers towards your business. An increasing number of ?businesses are now taking advantage of this technique with great results.
2. Easy Way to Build Back-links
Quality eBooks act as link-bait and have the potential to attract tons of one way back-links to your website. Take a look at the example below. A simple 3 page eBook that I had created on this website when I first started blogging has managed to attract over 1,500 back-links to my website and still continues to be referenced and linked to even today.
3. Establish Your Expertise
Online expertise and reputation have become increasingly important, not just for professionals and publishers but also for businesses. Producing good quality content can help to improve your authority and reputation.
Publishing eBooks is a great way to establish your business as an expert in its field.? It shows your authority on topics relevant to your industry.
4. Brand Exposure
An e-book also gives you the opportunity to talk about your business and promote your brand. Businesses can take advantage of branded eBooks to improve brand recognition and exposure for the business. E-Books can also be an excellent source of free publicity for your business and offer the opportunity to promote your products and services.
4. Build Your Email List
E-book offers offer an excellent opportunity to generate leads for your business. It is a very effective tool to build your e-mail list. Offering eBook as an incentive to sign-up to your email list has become a common practice on the web and a very effective way to build your email list fast. This technique is used successfully on many blogs as well as business websites.
5. Generate Leads for Your Business
In addition to an incentive for joining your email list, you can also use your e-book directly to generate leads for your business. It is common for eBooks to include a lead capture form or call to action to help generate leads.
Take a look at the example of Hubspot?s Internet Marketing eBook below where one of the pages is used to generate interest in?their marketing software and encourage readers to book a demo and try the software.
6. Generate Revenue
There are several ways to generate revenue from your eBooks. The simplest way is to offer your eBook for sale on Amazon Kindle and other platforms. It is also possible to earn revenue for promoting affiliate products that are relevant to the topic of your eBook. However in my opinion, for a business the best way is to leverage eBooks to generate leads and promote the products and services of the business instead of monetizing the eBook.
6. Extra Marketing Opportunities
Any activity undertaken to promote your eBook also brings publicity and attention towards your business. It is common to use several techniques to market the eBook including press releases, blog posts, social media postings and more. This also offers the opportunity to promote your business and reinforce your brand.
7. Expand Your Reach
Publishing an eBook expands your reach by allowing your business to target a wider user-base. E-Books have an extensive market and attract a huge audience. The rise in the use of tablets, Kindle, Nook and other mobile devices make eBooks even more effective as a marketing channel to promote your business and increase your overall reach.
Following the launch of a quality eBook, it is also common for websites to report an increase in email list, RSS subscriptions, web site visits and social media following.
Conclusion:
Publishing an e-book is not only useful for bloggers and publisher but can be equally effective for promoting your business. It is an investment in marketing your business that will pay off in the long-term.
Do you use eBooks as part of your Internet marketing strategy? How is it benefiting your business? Or do you plan to do so in the future? We would like to hear from you. Please add your response by leaving a comment below.
If you like this article, please share it!
Source: http://www.kronikmedia.co.uk/blog/why-business-needs-ebook/5978/
madden cover obama slow jams the news metta world peace ron artest gladys knight private practice deion sanders
No comments:
Post a Comment